One of the world’s most beloved characters Hello Kitty has teamed up with the Agency of Cultural Affairs Japan to share with people an important message about copyright, during the launch “AFA Station – J-Culture Entertainment Portal” on YouTube and AFASTATION.COM.

The Agency of Cultural Affairs Japan is a special body of the Japanese government that protects their cultural heritage, and covers art and culture promotion, art copyrights, language development, and many others. They have partnered with AFA (Anime Festival Asia)‘s monthly magazine show that will air during the first Saturday of each month, with highlight reels to be aired on succeeding Saturdays for the rest of the month.

Copyright is a very important issue to Hello Kitty — who hails from Japan, and the Agency of Cultural Affairs Japan, as copyrighted materials such as anime, manga, games, TV shows, and movies are some of the country’s biggest exports.

With the rise of the internet and the ease with which pirated material can be accessed, they would like for their fans to pitch in and help creators by respecting their rights. Check out Kitty’s personal message below!

Attention friends in Indonesia! As a special reward for learning more about copyright, lucky winners will stand the chance to win one of fifteen amazing prizes — including a Nintendo Switch, Wacom Tablets, Razer Headsets, GooglePlay Vouchers, and GoPay Credits.

Simply fill up the survey via​. The survey will end on 24th March 2021 — so join today!